Logo for Band on the Run

A couple of months after we had moved back to Chandigarh, we got a call from one of our old client. He wanted to meet us over a cup of coffee, to discuss about his upcoming project. We decided to meet at our all time favourite cafe ‘Barista’. Since we were meeting that client after almost an year, the discussion started with what all we were doing during the past months and why did we leave our so called lucrative jobs and other general stuff. Sipping coffee  and talking, the client disclosed about his upcoming project, a musical event called ‘Band on the Run’. The name was catchy and we quite liked it. We were asked to design a logo for this event, something which has the fun element, is very quirky, simple, has an appeal and leaves an impact. This is the brief that we got for designing the logo. We were given all the freedom to do anything, be wild, just play around.

The only thing specified to us by the client was whether the logo should only be the typo of Band on the Run or there should be some element as logo.When we started with the brainstorming sessions in our studio, we stumbled upon many ideas like a rocket, a tractor trolley, a spaceship etc.  But when you have a lot of freedom you get lost sometimes and something similar was happening with us. Spending hours and hours on the explorations we were not very satisfied. Here are a few explorations that we did.

Here the typo somewhat appealed to the client. Then we got some direction to move into.

   

While we were discussing the typo, we thought of literally making a band party or a band which is carried in marriages or functions. But then suddenly we had an idea, lets make an elephant. Since this was a musical event not restricted to a single city, it was a journey throughout India, so a minimalist elephant with a skate board got us going. Even our client liked this idea. For him it was something out of the box and he wanted us to execute it asap. The initial drawings were something like this.

    

Some explorations for the elephant.

The final logo came something like this    

Story telling workshop at Sikhya School

A story telling workshop was organized by Dream Factory for the students of Sikhya School.

Some words about the Sikhya School:
Sikhya caters exclusively to underprivileged children. It currently has classes from nursery upto Class VIII. No fees are charged from the parents. All facilities--teaching, sports, hobbies, textbooks, are free for the children.

All children are also given uniforms, transport and daily food, all completely free of charge. Value-based education is a key thrust area. To go beyond mere text-book learning to building character-qualities and values like courage, integrity, fearlessness, conscientious citizenship and secularism.

Woollens for street kids campaign

Our Mission: 

Join our mission "Woollens for Street Kids"... contribute some money and ask your friends to contribute too. This campaign aimed for some woollens for street kids. Our target was to collect 8,000 to 10,000 but we collected 17,000.


Once we reached our target our team purchased woollens (sweaters, gloves, caps etc.) and hit the roads/colonies/construction sites etc. and distributed the woollens.

Our Plan:

How we executed:

Part 1:

One day trip to Old Ludhiana. Purchased Woollens worth Rs. 16,200. Will be distributing


them on 25th December 2011. :)

Making way to Dal Bazaar

Part 2:

The best Christmas we ever had... Dream Factory family today distributed woollens to STREET KIDS... it was a wonderful experience... the smiles on the faces of the kids gave immense pleasure... Thanks to all the friends and well wishers who contributed for this nobel cause :) Special thanks to the team for joining us in the 6 hours STREET CAMPAIGN :)

We asked a simple question to the whole bunch of kids in Jagatpura Village "Who is the prime minister of INDIA ?" to which only 1 girl Karishma gave the right answer out of 100 kids. We were so happy and gifted her a ball and a pen !

The Happy Bunch !

Green Day

Green Day was celebrated at Dream Factory with a plantation drive.

Publicity Design Workshop by Amitesh Singhal